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The Dunk was first introduced by Nike Inc. in 1985. As the Nike Terminator' s "fraternal twin", originally having numerous colors in most sizes (Hi-Top or Low-Top) for various Universities and Colleges. The Nike Dunk has a lower profile outer sole than its parent shoes. The intent was a lighter weight and staying closer to the ground. In addition, the paneling was revised to improve basketball game performance during pivoting and blocking. The Dunk was used to spearhead what Nike called the College Colors program. They signed some college basketball teams (and their coaches) to an exclusive Dunk sponsorship deal; in simple terms, the deal meant that each colored pair of Dunks matched their uniforms. Due to the rapid development of the basketball shoes technoloy,the dunk completely.without much technical content were phased out gradually,even lost its maket In 90' s,with the popularity of Hip-Hop culture,the plain design and rich colorways make Nike Dunk awared of customers. In 1998, Nike began production of the Dunk once again. Initial releases were classic university colors, but new non-team colors were soon introduced. At this time, Nike often released the same dunk in two different versions consisting of reversed colors. The dunks released from 1998 to 2000 featured a nylon tongue and arch supports, distinguishing them from today's dunk releases. Overall, the reintroduction of the dunk proved to be extremely successful and production numbers have since increased to meet growing demand. Nike created a Dunk specifically for skateboarders, known as the Nike SB Dunk. It features an extra-padded "puffy tongue" (common among skateboarding sneakers) and Nike' s patented Zoom Air insole. Since then, the Dunk Skateboarding dunk has become a popular icon for enthusiastic sneaker-collectors, and has hit the streetwear fashion scene. The most important thing is that Nike Dunk has become the fashion leader in sportwear field Currently.
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